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POP CULTURE

 
 
 
Relatively few Japanese will be able to recommend a No play or tell you how to create an ikebana flower display. Ask them again to name their favourite comedian or karaoke song and the response will be instant. Popular culture rules in Japan and with 126 million avid consumers to draw upon, its products and buzzwords are all pervasive.

The West's familiarity with contemporary Japan - Muji's chic "no-brand" products, Sony's electronic gadgets, Godzilla movies, Yoko Ono - is very slender compared to the thousands of other goods, cultural phenomena and people that are unknown and totally mystifying to the average nama-gaijin (raw foreigner). The following is a general A to Z primer for the visitor who would like to appear clued up. More serious students should avail themselves of the wit and wisdom in Mark Schilling's illuminating The Encyclopedia of Japanese Pop Culture (Weatherhill).

A: AUM Shinrikyo (Aleph) and Aribi-ya
On March 20, 1995 members of the New Age cult AUM Shinrikyo planted bags of the deadly nerve gas Sarin on the Tokyo subway. Twelve people died and 5500 others were injured in Japan's worst terrorist attack.

In what is shaping up to be Japan's longest ever trial, several of the cult's key figures have now been sentenced to death, but judgement on the supreme leader, Asahara Shoko , is yet to be passed. Born Matsumoto Chizuo, the virtually blind guru began the "Supreme Truth" cult in the late 1980s - a period dubbed "rush hour of the gods" because of the proliferation of new religions in Japan at the time. At its height in the early 1990s, AUM had 40,000 members in several countries and nearly a billion dollars in assets, earned from, among other things, one-million-yen fees for rituals involving potions made of Asahara's dirty bathwater (called Miracle Pond), his blood, and even his beard clippings.

When AUM failed to get its members elected to the Diet in 1990, Asahara began to use his wealth and power for far more sinister aims. Suspicion had long been mounting against AUM before the tragic events of March 1995, but even after the Tokyo attack it took the authorities two months to arrest the elusive Asahara. In the meantime, the National Police Agency chief was the victim of an attempted assassination, in broad daylight, by an AUM member who escaped on a bicycle. Most of AUM's top dogs were eventually arrested, several immediately confessing their part in the terrorist attack. When the cult's compound near Mount Fuji was raided, a vast arsenal of weapons and chemicals was discovered, as well as Asahara calmly meditating in his pyjamas.

Most alarmingly, since the Tokyo massacre and the trial, AUM, now renamed Aleph , has survived and continues to grow. It still counts 500 hard-core devotees who live in cult-owned facilities. Its earnings from its chain of shops, selling cut-price computers, is in excess of ¥70 million. They've even started a pop band called Perfect Emancipations.

One business that has taken off during Japan's recent recession is that of the Aribi-ya - or those who sell alibis. In a society obsessed with appearances, aribi-ya provide all that's necessary if you want to be seen as someone else. For example, if you need a fake business card, pay stubs, receptionist to answer your nonexistent business phone, even a fictitious boss to make a speech at your wedding, the aribi-ya can do it. The idea is nothing new; for years cable-radio stations have been providing alibi channels that, among other background noises, broadcast the buzz of traffic so you can make believe you're calling from a street telephone rather than a love hotel to tell the wife you'll be home late. And if you forget the all-important omiyage (present) from that out-of-town business trip you were supposed to have taken, then there's always the gift shop at the major railway station stocking suitable souvenirs from all over the country.

B: The Bubble Economy
The Bubble Economy began in the mid-1980s when low interest rates fuelled booming land prices and a runaway stock market. It was believed by many that the stock market, which at its height was worth over forty percent of all the world's other stocks added together, would never fall. Of course it did, but rather than suffering a cataclysmic blowout, the economy took eight years to run down to an all-out recession, the equivalent of a slow puncture.

Many small investors were encouraged to plough their savings into the market, the most notorious being Onoue Nui , who became known as the "Bubble Woman". At one point, Onoue was, on paper, one of the richest people in the world, her share holdings, financed by stupendous loans, worth ¥1.13 trillion. Even more incredible than the fact that the banks were happy to lend such large amounts to a small-time restaurant owner, were the midnight seances Onoue held with brokers to choose her stocks.

By 1990, the unthinkable was happening. Stocks were devaluing and the extent of brokerages' perfidy - including dealings with gangsters and guarantees of no losses to major clients - was becoming clear. Onoue was one of the first to come a cropper, going bankrupt and standing trial for fraud in 1992. The fallout from bad debts racked up by the banks has since brought several seemingly impregnable financial institutions down and continues to threaten several more. The most recent high-profile crash was that of the venerable department store Sogo

C: Comedy
Spend one night watching Japanese television and you'll realize that the stereotype view of the locals being a dour, unfunny lot is rubbish. The Japanese love a laugh and have long enjoyed the skilfully told monologues of rakugoka , traditional comedy performers. Even more popular is the contemporary format manzai - a two-man team of comic ( boke ) and foil ( tsukkomi ).

The Kansai area around Osaka has traditionally produced the nation's best comics . Internationally famous now for his movies is "Beat" Takeshi Kitano , one half of the old manzai act The Two Beats, and still a regular host and guest on quiz and light entertainment shows. The current top performers are Ishibashi Taka-aki and Kinashi Noritake, aka the Tunnels , who have recently eclipsed long-running stars Matsumoto Hitoshi and Hamada Masatoshi, a comedy duo known as Downtown . They won a loyal following for their dazzling improvisational show Gaki no Tsukai ya Arahende!! (This Is No Job For Kids!! ). Other funny guys you'll find hard to avoid on prime-time telly are U-chan and Nan-chan.

D: Doraemon and dango
One of Japan's most famous cartoon characters is Doraemon , a time-travelling blue robot cat, and Nobita, his ten-year-old pal from suburban Tokyo, both born in December 1969 in a series of educational magazines. Nobita is always getting into scrapes and it's Doraemon who helps him out, usually by producing a twenty-first-century gadget, such as a helicopter hat to help them fly around, or the doko-de-mo door, a pink wood gateway to "anywhere" in the world. Doraemon has since gone on to star in many a comic book ( manga ), a TV series, a string of animated film ( anime ) and feature on a host of products.

Construction is one of Japan's biggest businesses and has become a major tool in economic planning since World War II, supervised by the Ministry of Construction. So much public money is available for work that the practice of dango , or bid rigging, is rife. Contracts are often carved up within the industry with bribes to smooth the way. Even though the Fair Trade Commission has tried on many occasions to stop the practice, there have been very few prosecutions.

E: Enjo Kosai
Subsidized dating, or enjo kosai , is the catchphrase that has been coined for the worrying phenomena of teenage prostitution, whereby high-school girls date older men for financial compensation. Held up as an example of declining moral values in Japan, enjo kosai has been fuelled by the increase in "telephone clubs" where men pay to wait in a cubicle for a call from a potential date. Female callers ring in on the free-dial numbers often advertised on the free packs of tissues distributed outside stations and on busy streets. The extent of the problem is probably nowhere near as large as reported in the media, although there's certainly more to it than the hoo-ha from a few years back over schoolgirls selling their used underwear to sex shops.

F: Focus, Friday and Flash
The death of Diana, Princess of Wales, saw Japanese media rip into foreign paparazzi , somewhat rich considering the weekly, high-gloss scandal-mongering and intrusive behaviour of the best-selling magazines Focus, Friday and Flash . A combination of News of the World and Life , these magazines are the antithesis of Hello , but equally addictive, offering a regular menu of candid shots of the famous and not so famous.

Although they kowtow to Japan's strict laws when it comes to photographs of naked bodies, masking over pubic hair, other shots generally leave nothing to the imagination. There's certainly no squeamishness about shots of dead bodies, or parts of them, as one famous photograph of a railway employee carrying the head of a suicide victim away from the tracks showed. Flash claimed its own victim in 1997 when film director Itami Juzo committed suicide when he heard the magazine was planning an exposé of his love life.

G: Games and Gyaru
Golf was the sport of the boom decade, but is in the bunker now that recession is biting and casual players can no longer afford the ultra-expensive membership and green fees. When Japan's corporate warriors retire, as often as not they can be found down at the neighbourhood park, mallet in hand, enjoying a round of gateball , a form of croquet and a favourite pastime of senior citizens.

Japan's most popular game is baseball . While you'll hear a lot about O Sadaharu, the Yomuri Giants player who broke the home-run record of America's Hank Aaron, it's his old team mate Nagashima Shigeo who still hogs the limelight and has earned the nickname "Mr Giants". Nagashima had clocked up seventeen years as a star player by the time he retired in 1974; he has since made his mark as the Giants' manager, a sports commentator and all-round media personality.

If you want to catch the latest fads, check out the Gyaru , or Ga l, movement of fashion-victim girls staggering around in atsuzoko butsu (towering, thick-heeled boots), ultra-mini skirts, bleached hair, and bizarre make-up (also see Yamamba ). This look is all the rage, despite those platform shoes, some up to 25-centimetre high, being implicated in several deaths as girls topple over on the street or fail to brake properly while driving. The Osaka police have gone as far as to ban people from driving in the boots.

H: Hello Kitty and Hanako
The Japanese have a fatal attraction for cuteness, which manifests itself in a menagerie of cuddly toys and cartoon characters on everything from bank cards to the side of jumbo jets. One design that has made an impact on overseas markets is Hello Kitty , a white kitten with a jaunty red hair ribbon. According to the official biography, concocted by parent company Sanrio, Kitty was born in London, where she lives with her parents and twin sister Mimi. The cartoon character, whose image graces an astonishing 12,000 new products a year, also has her own theme park, Sanrio Puroland, in the suburbs of Tokyo.

More trendy than cute is Hanako , the phenomenally successful style-bible magazine of young urban women. The popularity of the Australian pop artist Ken Donne in Japan is almost exclusively down to his work being featured regularly on the cover of Hanako, whose articles have whipped up a storm for many a consumer product or passing fashion.

I: Idols and iMode
Japanese idols ( aidoru ) are a polymorphous bunch, switching between singing, acting and modelling careers, regardless of where they got their start. An idol's time in the sun is usually brief but blazing, their image staring down from a multitude of billboards as well as out from countless magazines and a range of other media. Not to be confused with TV personalities ( tarento ), idols are usually picked for their looks rather than talent, although the best of them do have both.

The top male heart-throb is Kimura Takuya , a fresh-faced member of the boy-band SMAP, who has gone on to star in many a trendy drama . Norika Fujiwara , aka the J-phone girl after the ads she's made for the mobile phone company, is the female idol of the moment, replacing the Okinawan chanteuse Amuro Namie, whose star has faded a bit since she's become a mum. The one true idol-survivor is Matsuda Seiko , a pop star of the 1980s who refused to give up her career when she married and has since survived a high-profile divorce, becoming a role model for many downtrodden housewives.

If you see people fiddling with their ketai (mobile phone) chances are, these days, that they're using iMode . This service, offered by Japan's largest mobile phone company NTT DoCoMo, is an ultra-sophisticated WAP (wireless application program) Internet connection; once the phone is on, you're online. There are over 4000 dedicated iMode services (including ones in English), covering email, games, shopping, horoscopes, restaurant guides and much more. Some ten million people have signed up already.

J: Juku
Japan has one of the most highly educated populations in the world, but its educational system is not without its faults. The pressure-cooker atmosphere created by the need to get good grades to attend the best schools and colleges has led to the development of a parallel education system of juku or "cram schools".

It's estimated that some forty percent of children go to juku at some stage, with attendance pretty much compulsory for those who wish to get into the country's top universities. Kids start as young as five years old at these cram schools, prepping for the "examination hell" to be endured at each stage of their education until they reach university, where they can finally relax (degree study is often treated like a three-year holiday between school and career).

The pressure put on kids to get good results and to fit into the homogenized society nurtured by the education system has led to the disturbing phenomenon of ijime , or bullying, which results in several deaths a year, often from suicide. There's also been a sharp increase in incidents of violence at schools, and although the figures are low compared to other industrialized countries, they're worrying enough for the government to have made educational reform, emphasizing creativity and respect for the individual, a priority.

K: Karaoke
The Japanese were partial to a good singsong long before karaoke , literally meaning "empty orchestra", was invented, possibly by an Osaka record-store manager in the early 1970s. The machines, originally clunky eight-track tape players with a heavy duty microphone, have come a long way since and are now linked up to videos, screening the lyrics crooned along to, and featuring a range of effects to flatter the singer into thinking their caterwauling is harmonious. Not for nothing have karaoke machines been dubbed the "electronic geisha ".

In the mid-1980s, the whole industry, which earns ¥1 trillion a year, was boosted by the debut of the karaoke box , a booth kitted out with a karaoke system and rented out by groups or individuals wanting to brush up on their singing technique. These boxes have proved particularly popular with youngsters, women and families who shied away from the smoky small bars frequented by salarymen that were the original preserve of karaoke. Amazingly, research has shown that the introduction of karaoke has coincided with a significant drop in the number of drunks taken into protective custody by the police, salarymen drinking less, rather than more, as they relax over a rousing rendition of My Way .

L: Love hotels
There are around 35,000 love hotels in Japan, which rent rooms by the hour to couples, often married, seeking a little privacy. Once called tsurekomi ryokan (drag her/him in hotels), there's now a trend to call them fashion hotels, in acknowledgement of the fact that it's usually the more discerning, trend-conscious woman who makes the room choice. All kinds of tastes can be indulged at love hotels, with rotating beds in mirror-lined rooms being almost passé in comparison to some of the fantasy creations on offer. Some rooms even come equipped with video cameras so you can take home a souvenir of your stay.

M: Manga and Muji
All types of drawn cartoons, from comic strips to magazines, are known as manga , and together they constitute a multi-billion yen business that accounts for around a third of all published material in Japan. The bestseller is Shukan Shonen Jump , a weekly comic for boys (but read by all ages and sexes), that regularly shifts five million copies, but there are hundreds of other titles, not to mention the popular daily strips in newspapers such as Chibi Maruko-chan , about the daily life of schoolgirl Maruko and her family.

Although there are plenty of manga that cater to less wholesome tastes, with sexual violence against women being top of the perversions list, comic books are frequently used to explain complicated current affairs topics, such as trade friction problems between the US and Japan, and to teach high-school subjects. Manga are targeted at all age groups and it's common to see a cross-section of society reading them.

More than big business, manga have become a recognized art form, many incorporating a startling quasi-cinematic style of close-ups and jump cuts. Top artists are respected the world over. The "god of manga" was Tezuka Osamu , creator of Astro Boy and Kimba, the White Lion in the 1960s, who went on to pen more challenging fare such as the adventures of the mysterious renegade surgeon Black Jack and the epic wartime saga Adorufu ni Tsugu (Tell Adolf) . Successful manga artists, such as Miyazaki Hayao , have also helped boost the enormous popularity of animated movies ( anime ). Miyazaki's biggest hit has been Nausicaä , a sci-fi series set in a post-nuclear holocaust world.

One of Japan's top retail success stories is Muji , short for Mujirushi Ryohin (No-brand quality goods), an offshoot of the giant Seiyu supermarket group, with over 200 branches now around Japan and Europe. Launched in 1980, the stores, which stock practical household goods, clothes, stationery and foods in simple packaging and monotone colours, prospered from the backlash against the designer-label craze that gripped Japan during the boom years of the 1980s. The irony is that the starker economic realities of the following decade, plus a rediscovery of the beauty of simple design, have made Muji's goods desirable commodities in their own right.

N: Nihonjinron
Nihonjinron is a bizarre nationwide phenomenon in which the study of the specialness of Japan has been elevated to a high art. It has led to a host of ludicrous pronouncements that wouldn't be given the time of day anywhere else in the world, such as politicians justifying import bans for certain foods and skis because Japanese intestines and snow are, apparently, uniquely different. The fad for books analysing Japan was sparked in the 1970s by a slim volume The Japanese and The Jews , written by a local scholar under the pseudonym Isaiah Ben Dassan. Since then, real gaijin experts have climbed on the bandwagon of telling the Japanese about themselves and some, who've taken the trouble to master the language, have made TV tarento careers out of it.

O: Otaku and OLs
Nerdish characters who become obsessive about a particular subject are known as otaku and Japan has millions of them, highly knowledgeable about their chosen field, be it a particular cartoon character or computer game. Mostly harmless, otaku were tarnished by the brutal child murders perpetrated in 1988 by Miyazaki Tsutomu, a young printer whose cruel behaviour had been fed by his vast collection of porn manga and videos.

OL is short for office lady, the female clerical workers considered "flowers of the workplace" by their sexist bosses, who need them around to make tea and generally brighten the place up for dull salarymen. If unmarried by the age of 25 and not safely tucked up at home, then an OL is like a Christmas cake, useless after the holiday. It's not quite as grim as this for career-minded women today, but the recession has not helped increase their chances of promotion as businesses have chopped back on hiring females in the first place.

P: Pachinko, Purikura and Pokemon
One of Japan's top pastimes and major industries, raking in a staggering ¥26.3 trillion a year, is pachinko , a pinball game of limited skill. It's not difficult to spot pachinko parlours - they look like mini-Las Vegas casinos on steroids, all flashing lights and big neon signs. Inside, the atmosphere is no less in your face. The noise of thousands of steel balls clattering through the upright electronic bagatelles is deafening, yet rows of players sit mesmerized as they control the speed with which the balls fall through the machine.

The aim of pachinko is for the balls to fall into the right holes so more balls can be won. These are traded in for prizes, such as cigarette lighters and calculators. Although it's illegal for the parlours to pay out cash, there's always a cubbyhole close by where prizes can be exchanged for money, a charade that the authorities have long turned a blind eye to. The initial cost of indulging in this mechanized mayhem can be as little as ¥100 for 25 ball bearings; just remember to take your earplugs, too.

One of the latest consumer crazes that is firmly headed for pachinko -like success is purikura (print club), digital photo booths which combine your mug shot with a vast selection of designs on a sheet of sixteen mini-stickers. Launched by Sega Corp in 1995, there are now well over 20,000 booths around Japan, and no self-respecting teenager is without their album of swapped stickers, with many adults getting in on the act, too, jazzing up their business cards with the personalized purikura . The machines, found in all major shopping areas, are well worth searching out; for a couple of hundred yen you'll have a neat pop-art souvenir of Japan.

Need we say anything about Pokemon ? In case you've been in a cave for a couple of years, Pokemon stands for poketto monsty (pocket monster) and as any eight-year-old can tell you there are some 150 of them, all with silly names, such as Polywig and Wigglytuffs, and fantastic powers. It all started as a video game and has flourished into a multimedia phenomenon, now with its own shop (the Pokemon Centre, Kawasaki Teitoku Building, 3-2-5 Nihonbashi, Chuo-ku, Tokyo).

Q: Quiz shows
The combined travel and general knowledge quiz show Naruhodo za Warudo (I Understand the World ), which began on Fuji TV in October 1981, revolutionized the quiz show genre in Japan, with its lively presentation and use of celebrity contestants rather than the general public. Although the show was laid to rest after fifteen seasons in 1996, it has since set the format for a host of copy-cat quizzes packed with bantering celebrities.

R: Rusu sokkusu and robo-pets
It's on the wane now, but you'll still see plenty of high-school girls in rusu sokkusu (loose socks), baggy white legwarmer socks, worn as only the most dishevelled granny would do. The socks, which are held up by special glue, are believed to present plump calves in a more flattering light. What they're actually about is a form of rebellion from the strict uniform rules that students must keep to at school.

Much more trendy are robo-pets , such as Sony's Aibo ( www.aibo.com ) and Sega's Puchii. This logical extension of the Tamagotchi craze , combines the latest artificial intelligence software with a cute robot animal that interacts emotionally with its owner - just like a real pet, but without the mess and only the occasional battery for food. The latest model of Aibo can recognize its own name and up to fifty simple words, and even take photographs through a camera in its nose.

S: Salarymen and soaplands
The dark-suited salaryman is generally a clerical office worker, although the term is applied to many other types of jobs. Guaranteed lifetime employment and steady promotion, Japan's corporate warriors during the boom years of the 1960s through to the 1980s only had to watch out for karoshri: death from overwork. Nowadays, the fear is more of their company announcing a "restructuring", a polite way of saying there will be redundancies.

Although it's perhaps not discussed as openly in Japan as in the West, sex generally comes with less hang-ups for the Japanese. One place a frisky salaryman might turn to for relief is a soapland , or massage parlour where the rubbing and other services are carried out by women under the guise of a Turkish bath. Soaplands were once called Turkish baths until the Turkish embassy complained that this was insulting to their wholly honourable bathing practices.

T: Taiga and trendy dramas
Long-running soap operas are very unusual in Japan, the exception being the public broadcaster NHK's taiga dramas . These epic historical sagas, which screen every Sunday night for a year, began in 1963 and have fallen in and out of popularity ever since. Usually concerning some great warrior figure of the past (1997's was about the warlord Mori Motonari), taiga dramas are pretty much a national institution.

The antithesis of these samurai epics is the even more popular trendy drama , which run for a strict twelve-week season and concern themselves with contemporary issues, such as the trials and tribulations of modern career women or the risky (for Japan) topic of single mothers. One of the most daring and popular, racking up a third of the viewing audience when screened in 1992, was I Have Been in Love With You For a Long Time , whose plot revolved around the complex emotional triangle between uptight yuppie Fuyuhiko, his overbearing mother and Fuyuhiko's arranged-marriage (yes, these still happen) bride Miwa.

U: Uyoku
The loud-speaker-mounted trucks of the uyoku , or ultra-nationalists, are an inescapable and noisy feature on the streets of every Japanese city. These mobile ghetto blasters, decorated with Rising Sun flags and screaming slogans, blare out distasteful right-wing messages or stop outside large companies and banks, broadcasting embarrassing statements about them.

There are estimated to be around a thousand such ultra-nationalist groups in Japan, and to a startling extent, the police turn a blind eye (and deaf ear) to their activities. Politicians and the media who openly criticize the ideals and institutions they hold dear, such as the imperial household, set themselves up for some kind of nasty retribution. To most people, though, uyoku are an embarrassment best ignored.

V: Virtual pets and pop stars
The virtual pet game Tamagotchi is one of the most successful gizmos of recent years, selling some twenty million units worldwide. Meaning "loveable egg", the pocket game is an egg-shaped key ring with an LCD screen. The aim is to hatch the chick that appears on the screen, feed and nurture it - just like a real pet - over its life span of thirty days so that it rises to heaven and turns into an angel. Now somewhat eclipsed by robo-pets , the Tamagotchi still has its own Web site ( travel.teglet.co.jp ).

Death or ageing is not something that Japan's first virtual pop star , Date Kyoko, has to worry about. The computer-animated character was created in 1996 to fit a precise marketing profile and had an instant hit with her first CD. Although no more enduring than other bubble-gum pop singers, Date's "talents" are an ironic comment on her flesh and blood counterparts whose voices are as electronically altered and images as carefully packaged as those of the cyber-songstress.

To confirm the craze, Date has been joined by a bevy of other cyber-idols, including Ai, Shizuru and Yuki Terai

W: Worlds and Will
The length of Japan it's possible to visit many other worlds than the one you're actually travelling in. These theme-park facsimiles of other countries range from Canada World in Hokkaido through to Huis ten Bosch in Kyushu, a painstakingly accurate replica of the Netherlands. Along the way, you can also discover many other mini-nations, including theme parks of old Japan, such as Meiji Mura near Nagoya. The popularity of these parks lies in the safely packaged exotic escape they provide from home without the inconvenience of long-distance travel, language barriers and nasty shocks, such as crime and disease.

Toyota's cute Will Vi car, described as looking like "Cinderella's pumpkin carriage", is just one piece in the marketing jigsaw that is the Will concept. Designed to capture the attention of the lucrative twenty-something female market, the car comes as part of a colour-co-ordinated lifestyle package that includes household goods produced by Matsushita, beauty products by Kanebo, even holidays and cans of beer. Check it all out at the showroom on Tokyo's Omotesando or their Web site www.willshop.com

Y: Yakuza and Yamamba
With membership estimated at around 80,000, the yakuza is believed to be a far bigger criminal organization than America's Mafia. Organized crime in Japan is exactly that: a highly stratified, efficient and surprisingly tolerated everyday operation, raking in trillions of yen from extortion, protection rackets, prostitution, gambling and drug peddling.

Part of the reason that the seven major yakuza syndicates (who keep offices, like regular companies) have prospered is that they have acted as an alternative police force, containing petty crime and keeping violence within their own ranks. Favours, financial and otherwise, granted to high-ranking politicians and businesses, have also gained the yakuza protection and their romantic, samurai -value image has been boosted by countless movies.

It's highly unlikely that your path will cross with a yakuza , unless you take to hanging out in the dodgier areas of cities like Tokyo and Osaka. Younger gang members, called chimpira , can often be spotted by their tight perm hairdos, dark glasses and appalling dress sense. Other giveaway signs to look for are missing digits (amputation of fingers, joint by joint, is the traditional form of punishment for breaking the yakuza code) and full body tattoos.

Just as easy to spot, and not that much less scary, are the Yamambas , teenage girls who have adopted the Japanese witch-like look of bleached hair, white face make-up and funky gear (catch those astuzoku shoes again) . These same slaves to fashion might also have a baby in tow, in which case they're referred to as yan-mamas (young mothers).

Z: Zoku and zodiac
Prior to the mid-1980s, Japan's media often reported the latest youth subculture sweeping the country under the tag line of zoku (tribe). The most enduring of these labels is the bosozoku (wild speed tribe) of the 1970s, originally a mild version of the Hell's Angels, greased-hair bikers out for a loud time. Now, the term is more commonly used for rebel teenagers.

Dobutsu Uranai (zoological fortune-telling) is the latest manifestation of Japan's fascination with the zodiac and superstition. This twist on the traditional zodiac symbols consists of twelve cute animal designs by popular cartoonist Kubo Kiriko. His book has sold millions of copies and been translated for markets in Taiwan, Hong Kong and Korea. If you read Japanese, the official Web site ( www.animarhythm.com ) can tell you which animal you are and tell your fortune.

 
 
 
 

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